A winning Presentation wins deals – and National Awards

The renown architect, Philip Johnson, earned his architecture degree at Harvard University. Years later he returned to lecture at his alma mater.

“What is the most important thing about architecture?” Johnson asked his students.  

“To honor the history of architects who have come before us” one student answered.

Johnson shook his head no.

“To build a structure that meets the needs of the occupants and the community” another suggested.

“No.” Johnson said again.

“To build sustainable structures that enhance their surroundings.”

“No.”

“To build on the traditions of the past while advancing the technologies of the present.”

“No.”

“The most important thing about architecture is… to get the job.” Johnson told his students. “Because if you don’t get the job, nothing else you want to do matters. It doesn’t matter how talented you are, how educated you are, how creative you are. If you don’t get the job you don’t get to use any of those things.”

The most important part of any business is getting the job. Because if you don’t win the proposal, convince your customers, and get a signed contract, nothing else matters.

That’s why when it was Miami’s turn to tell the NFL why the city should host the 2020 Super Bowl, the Miami Host committee called Multivision. They knew that we would use the latest video technology to best showcase all the reasons why Miami should be awarded its 54th Super Bowl. They knew that Multivision could convince the NFL Owners that Miami should be the center  of the football world for the 100th anniversary of the NFL.

“Pitching jobs for clients is what we do,” said Bob Berkowitz, Multivision’s founder. “This project was right up our alley.”

Miami won the bid. And now Multivision is being honored for their work on the Super bowl pitch. The Academy of Interactive and Visual Arts (AIVA) has awarded Multivision their 2017 Communicator Award – a National competition that honors the best business messaging in the world. “It’s a great honor for us-to be included among the great communicators” said Bob Berkowitz.

The Communicator Awards is the leading international creative awards program honoring creative excellence for communication professionals. Founded over two decades ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. The 2017 Communicator Awards received over 6000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms.

“Our approach showcased all of the things that we figured the majority of the NFL owners didn’t know about Miami. We thought that many of them had not been here in years- and seen the massive transformation of our downtown and waterfront areas. Our showcase of Museum Park becoming Super Bowl Park for Super bowl was icing on the cake.”

We are thrilled for this award and even happier for a Super Bowl coming to Miami!

 

Multivision produces video that helps the GMCC set new Goals, Goals, Goals

Goals, Goals, Goals again for GMMC Impact Conference.

It was time again for the Chambers’ year end conference and Goals setting session; and just as we have for over three decades we produced the central video and year in review.

“GMCC Chairman (also President of Florida International University) Dr. Mark Rosenberg was the star this year- and we had him dancing and Lip synching to our theme song “Goals Goals Goals”,  Says Bob Berkowitz.

“ He was such a great sport and really got into it.”

Choreographer Marissa Alma Nick and four professional dancers took time from her own show to help us make everyone perform their best.   The Chamber members who participated also had a great time. Special thanks to members of the GMCC Hype committee for showing up and being a big part of the show.

Great camera and DRONE work by Matt Leone made it look great. Excellent editing by Rene Borroto and Curtis Childs pulled it all together with a music track thanks  to the help of Read Fasse and Brian Roberston.  Special thanks for production help to Jessica Anderson and Elizabeth Ferrer.

The closing shot used a classic ‘63 bright red Chevy Impala cruising down the Rickenbacker Causeway with downtown in the distance (skies skillfully made blue even on a cloudy shoot day by colorist Chelsea Fernandez).

“We love the Chamber and look forward to each June we get to show off our  ‘special brand of creative”.

Multivision Creates Presentation at Wine Spectator Impact Conference

It was at New York City’s famous Pierre Hotel last week that leaders in the spirits and wine industry from all over the world convened for the 41st Wine Spectator Impact Conference. Here, the worlds’ top brands and distributors met and exchanged ideas and showcased the latest marketing concepts.

Presentations by Pernod Ricard, Suntory, Kendall Jackson and others were featured at the exclusive conference hosted by famed publisher Marvin Shanken.

For the third time in 15 years Multivision was asked to help create and stage the presentation for Southern Glazer’s Wine and Spirits, the largest wine and spirits wholesaler in the USA.

“We worked with Chairman Harvey Chaplin in 2003,  CEO Wayne Chaplin in 2009, and again this year, as Wayne addressed this amazing assembly of  industry leaders on Distribution in the USA,” explains Bob Berkowitz, Multivision president.

Multivision, along with industry expert David Lincoln Ross (former editor of Wine Spectator), created a presentation to explain the recent joining of Southern Wine and Spirits (Miami) and Glazer’s Distributors ( Dallas), resulting in an organization that does business in 44 U.S. states, Canada and the U.S. Virgin Islands.

Berkowitz explains, “We put in fun, humor and lots of animation and graphics in a fully-animated 19-minute Keynote presentation with 60 video clips. We wanted it to keep moving and really showcase the scope of the growth that has been part of Southern in the last year. They have been our clients for over 30 years now, and we are so excited to be along for their ride to a national footprint. Wayne knocked it out of the park.  It is very exciting for us as well to be part of that growth.”

 

 

Multivision Helps Client Win Contract

Multivision once again has been called in to help an infrastructure firm put together a presentation designed to win a large contract with Miami-Dade Water and Sewer.

The 20-minute presentation that helped secure the consulting contract for The Corradino Group relied on Multivision’s ability to explain their unique capabilities, expertise and approach.

Five video modules were created that showcased the client’s ideas and technical approach. These videos helped leave a lasting impression that had the ultimate desired result…. a win!

“Pitching contracts is becoming more of what we do,” says Bob Berkowitz, Multivision president. “We really help our clients present themselves in the best way and convince selection committees that they are right for the job.”

A big part of Multivision’s work includes rehearsing the team and staging the presentation to guarantee “the Perfect Pitch”!

 

Multivision Visualizes Transit in Miami-Dade for MDX

Not many people understand that when they pay a toll at one of five expressways in Greater Miami that have the Miami-Dade Expressway Authority (MDX) sign on them, they are also helping to invest in the transportation of the future for the community.
When our friends at Bermello Ajamil (B & A) asked us to simplify and explain how tolls and the MDX system work, we realized we didn’t understand it either.
With B & A finishing the strategic plan for transit for Miami-Dade, they knew that a video
needed to be produced to tell the story in 4 minutes.
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This was no easy task, but we got it done. Thanks to the Multivision crew and the great work of Actor Eduardo Ramos (the spokesperson we cast), we created a video that shows where toll money goes, and how MDX is helping deal with the transportation issues of the community.
We were so excited to be tasked with this project, and we hope it helps to do the job. Multivision helps keep Miami moving!

Multivision Helps the Miami Children’s Museum Fly at Miami International Airport

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When Miami International Airport (MIA) asked the Miami Children’s Museum to design, create and build an interactive experience for children, showcasing the aviation industry, the museum called on Multivision to help create some of the Multi Media displays.

Along with Northstar Advisors and Lexington Designs, Terminal “E” will never be the same for kids.  img_1963

There’s a 3-screen flight simulation exhibit that lets young future pilots fly around Miami and experience the thrill of flight, as well as a multi-screen, multi-sound experience that showcases what goes on in the control tower.

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It’s a fun diversion for the traveling family and a great educational enhancement that makes MIA and Miami Children’s Museum a part of the travel experience.

Multivision used multiple GoPro® cameras in a Cessna airplane to create the display, and a total of 28 video and media players are part of the exhibit. img_0525

Beacon Council Annual Meeting VOTES for Miami!

Multivision was behind a series of election-themed video modules that capped off this year’s annual meeting of the community’s economic development agency — The Beacon Council.

Says CEO Bob Berkowitz, “I figured that people are so sick and tired of the political climate right now. It’s a great time to make fun of it for the good of Miami.”

Multivision themed and created several video modules that were fun filled, high energy and ended with a laugh. Community leader Joe Roisman of  Perry Ellis International ended the piece with “I approve this message”.

Multivision also created a thoughtful salute to outgoing Beacon Chairman Ernie Diaz.

“We love working with the Beacon Council,” says Berkowitz (who was on the agency board for six years), “It’s  important to help sell Miami as the best place to live, work and Play.”

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Multivision Supports Webcasts for 20th Annual United States Conference on AIDS

Along with Washington DC,   JSI productions and our friends at Maslow- we supplied equipment and a Multivision Team for the 4 day USGA conference at the Diplomat Hotel.  The Conference  brought together  experts  helping  people living with HIV.bg8a3992

One of the main goals of this conference was to use digital technology to amplify HIV resources anywhere and anytime .  They needed digital  activities that kept interested participants   engaged in the USCA conversation whether they  attended the conference or not.  This is where Multivision’s  digital capabilities played an important role. It included live “direct to Facebook” webcasts via Wirecast.

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The Multivison crew worked with producer Michelle Samplin-Salgado to help communicate HIV awareness across the country.  The Conference included specialized workshops  that  covered important subjects such as  exploring opportunities and the latest practice model (primary medical, supportive services) on caring for young  women and girls with HIV,  working with transgender and gender non-conforming, strengthening social skills and Safety Crisis management , living with HIV, and even education scopes at Utah’s Refugee Resettlements.  We were honored to be part of this important event.

 

 

A Tasty Project for Multivision – La Paella

We love doing shows about food and casual dining!  I wonder why?   And, when the food being prepared and filmed is as delicious as Paella-it really makes for a fun job.La Paella Counter

That was the case in our recent work for the fast casual restaurant concept-La Paella.  La Paella asked us to create a story that would help them market this “up and coming” Franchise restaurant model.  Today’s consumer  is ready for “La Paella”, an exciting re-interpretation of traditional Spanish dining–in a restaurant setting that is “warm and personal”.  It’s tradition rediscovered, and one that consumers will find satisfying and flavorful.

We were immediately sold on the idea of authentic Spanish recipes in an environment of vibrant colors –modern meets traditional.

We shot in our studio and in Grove Studio’s fabulous kitchen set and cooked the dishes to be photographed right on the spot.  Made to order Paella with  shrimp, mussels, squid, chicken and chorizo. Delicious Bocata sandwiches, tempting Tapas, soups and satisfying salads and desserts.  La Paella Restaurant will offer  the Fresh Spanish experience to a consumer hungry to get away from the ordinary.

Our team captured  the essence of old meets new  with clever photography and creative videography.  We also discusses the extensive training the La Paella team will undergo–comprehensive manuals, training programs and specs to make each restaurant successful and profitable.

Along with interviews with company founder J.D Sauer, Chef Eddie Estevez and famed restaurant marketer Tom Feltenstein- we helped get this great concept launched and got to sample some amazing dishes as a benefit.