The talented fifteen-year-old phenom, Maggie Baugh from Boca Raton, Florida, wrote and recorded the song in a Nashville studio, and I knew this would be a great experience for the Multivision team and me.
Online videos have continued to rise in popularity. According to Cisco, online video will account for 69% of all consumer internet traffic by 2017. People like visuals. People seek online videos not just for entertainment, but also for information and instruction. Videos are also shareable. Entertaining brand videos can be shared on social media, and increase word of mouth marketing. When someone shares your video on social media, it exposes your business to a wider range of potential clients.
As an example, Dove created a series of videos in an online campaign that went viral. Their Dove Real Beauty Sketches video alone has 66 million views. Dove was able to appeal to their consumer base with a message that was relevant to their audience on a personal level. They were able to solidify brand loyalty, all with a well executed video. With these videos they were able to reach a massive audience and build up their brand.
What does all of this mean for businesses?
This means that businesses have a big opportunity to get their message across to a wide audience. YouTube alone generates more than one billion unique hits per day according to their website. That’s a billion potential views for your business daily. And if produced in a way that tailors to your specific audience’s needs, it’s a good way to pitch your services to potential clients who you might not have otherwise been able to reach. Consider it like an online elevator pitch.
Most importantly, however, it also means that investing in producing quality online videos can only help your business increase sales and establish a strong online presence for your brand. In terms of content marketing, a well produced, engaging video on your landing page can actually increase conversions on your site by 86%. Ultimately, online videos leads to greater sales and profit for your business.
Based on our clients needs for Whiteboard Video Presentations aka “explainer videos,” we have developed a tremendous capability of creating these punchy animated stories. Read more
Early in our company’s history one of our clients, a liquor supplier named W. A. Taylor and part of Hiram Walker, asked us to come up with a “new way” of presenting seasonal holiday meetings for their distributor sales force held each year in the fall. Read more
Once again we had the pleasure and fun to write and create the main show for the Greater Miami Chamber of Commerce’s (GMCC) Goals Conference, which took place June 5th, 2015, at the downtown Hilton in Miami, FL. For as long as we can remember, Multivision has been called on to supply video production services to the Chamber. Read more
When our client, B&D Group, came to us about bringing to market a totally new consumer product informercials ,we said “bring it on.” We had helped introduce new and innovative consumer products before for sale on Home Shopping Network, as well as retailers like Bed Bath and Beyond. Read more
It seems the whole world is focused on doing business in China. Over the last year we have seen more and done more Chinese productions for more of our clients asking us to create video productions in Mandarin Chinese. This opportunity has really helped us hone those skills and create ways of getting these projects done with the most accuracy and cost effectiveness possible. Read more
About eighteen months ago I flew aboard a helicopter, shooting aerial footage of Miami Dade County’s wastewater treatment plants. The plants are located on the South Florida coastline, at Biscayne Bay. Read more
Sometimes new innovations can be pretty high tech, while looking very low on the technology scale. Such is the case with our dynamic new Multivision product, The Video Brochure. Read more