When Dohaland Corporation reached out to find a firm that would help oversee their film and video production needs in Doha, Qatar, they looked to Multivision to make it happen.
In a true demonstration of “the world is truly flat,” and through a series of connections, we were brought on-board to act as a consultant and overseer of the video production services that would chronicle the massive redevelopment of the downtown area of Doha, Qatar’s capital city.
More than $6 billion dollars worth of work is scheduled to be completed in the city within the next few years, and an entire section of the old city is to be demolished, with its current residents and businesses being temporarily relocated.
With the Qatar Foundation’s intent to showcase the new Qatar to the world, they needed a huge effort to create a video and film record of this modern city’s transformation. Such an endeavor would require building blocks for future television programming, as well as digital corporate and archival video elements. It needed to be a well-organized media acquisition system, with the ability to be a permanent visual record of the project. Multivision was asked to help implement it, for this was, after all, history in the making. Our experience as a corporate video production expert would come into play.
While in other neighboring Emirates huge buildings of foreign branded hotels and skyscrapers line the vistas, development in “The Heart of Doha” was to be more scalable, and designed with sustainability – the ultimate in modern green architecture and design. The massive project was also to be more in tune with the heritage of regional architecture.
A few years ago Dohaland started the development process by establishing a charrette that invited the world’s leading architects, and their top ideas, from firms in Lebanon, London, various European countries, and within Qatar itself.
Video crews from the region were selected for media gathering “on the ground,” and the Multivision video production crew was given the contract to schedule and oversee the crews that would cover each aspect of design and construction.
Seeing some of the amazing things that Qatar (awarded the World Cup Soccer for 2022) has been doing, and their plans for the future, has been a terrific learning experience.