It was at New York City’s famous Pierre Hotel last week that leaders in the spirits and wine industry from all over the world convened for the 41st Wine Spectator Impact Conference. Here, the worlds’ top brands and distributors met and exchanged ideas and showcased the latest marketing concepts.
Presentations by Pernod Ricard, Suntory, Kendall Jackson and others were featured at the exclusive conference hosted by famed publisher Marvin Shanken.
For the third time in 15 years Multivision was asked to help create and stage the presentation for Southern Glazer’s Wine and Spirits, the largest wine and spirits wholesaler in the USA.
“We worked with Chairman Harvey Chaplin in 2003, CEO Wayne Chaplin in 2009, and again this year, as Wayne addressed this amazing assembly of industry leaders on Distribution in the USA,” explains Bob Berkowitz, Multivision president.
Multivision, along with industry expert David Lincoln Ross (former editor of Wine Spectator), created a presentation to explain the recent joining of Southern Wine and Spirits (Miami) and Glazer’s Distributors ( Dallas), resulting in an organization that does business in 44 U.S. states, Canada and the U.S. Virgin Islands.
Berkowitz explains, “We put in fun, humor and lots of animation and graphics in a fully-animated 19-minute Keynote presentation with 60 video clips. We wanted it to keep moving and really showcase the scope of the growth that has been part of Southern in the last year. They have been our clients for over 30 years now, and we are so excited to be along for their ride to a national footprint. Wayne knocked it out of the park. It is very exciting for us as well to be part of that growth.”