When Miami’s Super Bowl Bid Committee asked us to help them pitch a Super Bowl celebration for one of 3 years (2019, 2020, 2021) that were up for grabs, they knew they had come to the right place.
After all, we had been involved in pitch presentations to get the Miami Heat, Marlins and Panthers their franchises, and we were recently consulted on the pitch presentation for the 2022 World Cup Soccer for the emirate of Qatar.
Now, we needed to prepare for the NFL owners’ meeting held in Charlotte, North Carolina, on May 24. All 32 team owners would vote and award the games after hearing 15-minute presentations by would-be host cities.
Our job was to create a 15-minute story so compelling that it sold all the excitement going on in Miami since the game was held here in 2010. We highlighted the new hotels, current and ongoing improvements to the infrastructure, the use of Downtown Miami as Super Bowl Central, as well as showcasing the improvements the Miami Dolphins are making to their stadium.
We wrote and pieced together the live and video elements, and off to Charlotte we went for the presentations.
We called on legendary Dolphins running back, Larry Csonka, as the star of our presentation, and to act as the live emcee for the pitch. We also asked famed quarterback Dan Marino to host a look at the new stadium.
We were honored to once again help Miami sell itself to the world!
We want to thank the Multivision Team: René Borroto, Matt Leone, Curtis Childs, Scott O’Brien, Chris Skornicka, Alina López, Alexis Renny, Pedro Mendez, Cesar Malinao, Lisa Delmonico and Lorna Chin. We could not have done it without you.
Here’s the video presentation…