That was the case in our recent work for the fast casual restaurant concept-La Paella. La Paella asked us to create a story that would help them market this “up and coming” Franchise restaurant model. Today’s consumer is ready for “La Paella”, an exciting re-interpretation of traditional Spanish dining–in a restaurant setting that is “warm and personal”. It’s tradition rediscovered, and one that consumers will find satisfying and flavorful.
We were immediately sold on the idea of authentic Spanish recipes in an environment of vibrant colors –modern meets traditional.
We shot in our studio and in Grove Studio’s fabulous kitchen set and cooked the dishes to be photographed right on the spot. Made to order Paella with shrimp, mussels, squid, chicken and chorizo. Delicious Bocata sandwiches, tempting Tapas, soups and satisfying salads and desserts. La Paella Restaurant will offer the Fresh Spanish experience to a consumer hungry to get away from the ordinary.
Our team captured the essence of old meets new with clever photography and creative videography. We also discusses the extensive training the La Paella team will undergo–comprehensive manuals, training programs and specs to make each restaurant successful and profitable.
Along with interviews with company founder J.D Sauer, Chef Eddie Estevez and famed restaurant marketer Tom Feltenstein- we helped get this great concept launched and got to sample some amazing dishes as a benefit.