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A winning Presentation wins deals – and National Awards

The renown architect, Philip Johnson, earned his architecture degree at Harvard University. Years later he returned to lecture at his alma mater.

“What is the most important thing about architecture?” Johnson asked his students.  

“To honor the history of architects who have come before us” one student answered.

Johnson shook his head no.

“To build a structure that meets the needs of the occupants and the community” another suggested.

“No.” Johnson said again.

“To build sustainable structures that enhance their surroundings.”

“No.”

“To build on the traditions of the past while advancing the technologies of the present.”

“No.”

“The most important thing about architecture is… to get the job.” Johnson told his students. “Because if you don’t get the job, nothing else you want to do matters. It doesn’t matter how talented you are, how educated you are, how creative you are. If you don’t get the job you don’t get to use any of those things.”

The most important part of any business is getting the job. Because if you don’t win the proposal, convince your customers, and get a signed contract, nothing else matters.

That’s why when it was Miami’s turn to tell the NFL why the city should host the 2020 Super Bowl, the Miami Host committee called Multivision. They knew that we would use the latest video technology to best showcase all the reasons why Miami should be awarded its 54th Super Bowl. They knew that Multivision could convince the NFL Owners that Miami should be the center  of the football world for the 100th anniversary of the NFL.

“Pitching jobs for clients is what we do,” said Bob Berkowitz, Multivision’s founder. “This project was right up our alley.”

Miami won the bid. And now Multivision is being honored for their work on the Super bowl pitch. The Academy of Interactive and Visual Arts (AIVA) has awarded Multivision their 2017 Communicator Award – a National competition that honors the best business messaging in the world. “It’s a great honor for us-to be included among the great communicators” said Bob Berkowitz.

The Communicator Awards is the leading international creative awards program honoring creative excellence for communication professionals. Founded over two decades ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. The 2017 Communicator Awards received over 6000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms.

“Our approach showcased all of the things that we figured the majority of the NFL owners didn’t know about Miami. We thought that many of them had not been here in years- and seen the massive transformation of our downtown and waterfront areas. Our showcase of Museum Park becoming Super Bowl Park for Super bowl was icing on the cake.”

We are thrilled for this award and even happier for a Super Bowl coming to Miami!

 

Multivision Helps Miami Win Super Bowl 54!

Miami is awarded Super Bowl 54 in 2020, with Multivision’s Help!IMG_0680

When Miami’s Super Bowl Bid Committee asked us to help them pitch a Super Bowl celebration for one of 3 years (2019, 2020, 2021) that were up for grabs, they knew they had come to the right place.

After all, we had been involved in pitch presentations to get the Miami Heat, Marlins and Panthers their franchises, and we were recently consulted on the pitch presentation for the 2022 World Cup Soccer for the emirate of Qatar.

Now, we needed to prepare for the NFL owners’ meeting held in Charlotte, North Carolina, on May 24. All 32 team owners would vote and award the games after hearing 15-minute presentations by would-be host cities.

Our job was to create a 15-minute story so compelling that it sold all the excitement going on in Miami since the game was held here in 2010.   We highlighted the new hotels, current and ongoing improvements to the infrastructure, the use of Downtown Miami as Super Bowl Central, as well as showcasing the improvements the Miami Dolphins are making to their stadium.

We wrote and pieced together the live and video elements, and off to Charlotte we went for the presentations.

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We called on legendary Dolphins running back, Larry Csonka, as the star of our presentation, and to act as the live emcee for the pitch. We also asked famed quarterback Dan Marino to host a look at the new stadium.

We’re happy to report that it was all worth it. The presentation came off without a hitch, with the NFL awarding Miami and South Florida Super Bowl 54 in 2020.IMG_0065

We were honored to once again help Miami sell itself to the world!

We want to thank the Multivision Team:  René Borroto, Matt Leone, Curtis Childs, Scott O’Brien, Chris Skornicka, Alina López, Alexis Renny, Pedro Mendez, Cesar Malinao, Lisa Delmonico and Lorna Chin. We could not have done it without you.

Here’s the video presentation…